designing positive change
visual identity, stationery, posters
centered around social gatherings such as monthly potlucks, restaurant outings and an annual vegan bbq, this group’s goal was to expose the public to the wide-ranging benefits of a vegetarian/vegan diet. the logo reflects both the social and plant-based core of the group. recycled, naturally-colored paper was used throughout, with visual puns providing that “a-ha” moment on the logo and posters.