the mission of the vegetarians of kansas city was to promote vegetarianism through educational, social, and cultural events. to this end, a symbol was created that reflected nature and the joys of healthy community. the symbol employs a simple transformative idea that alludes to humanity’s connection to nature and one another. a more informal sans serif type and asymmetrical composition lend a contemporary feel. green was an obvious color choice, as was recycled content papers to complete the natural feel. posters promoting the yearly vegan bbq utilized a consistent visual pun from year to year.