For my internship at The New Programme, I was assigned to create the logo for the Rozarks in Rosedale. The Rozarks are natural biking/hiking trails, and are described as an "urban nature escape." The new logo will be placed around the trails acting similar to a national forrest trail sign.
the new programme is seeking student collaborators in the area of graphic design, illustration, digital film, photography, printmaking, or animation for the spring 2014 semester.
after my typical period of indecisiveness, a general direction has been established for this body of work. the direction includes a trait that i have noticed in the past year or two in my and my students' work – that one can often include many aspects of other ideas into a single direction.
thinking on all of this bicycling stuff is fun for me because i'm motivated, but my initial ideas don't necessarily seem like they'd be fun and inviting for newbies or outsiders. i've been wondering in the back of my mind how to make all of this totally fun. then i thought of this awesome project: