no mo logos [or “down with formats, up with people”]

Posted on by tyler galloway

embedded in many typical “design a logo for X” or “a magazine for Y” is the designerly conceit that prioritizes (fetishizes?) the thingness of the artifact over the need for humans to communicate particular content to certain other humans. if we are responsible and innovative designers, we will move beyond stuffing the need to communicate into a stock format, as profitable as that may be.

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